On January 20, 2011 Lil Wayne announced that there would be a music video for the single in the upcoming spring.[9] A picture was uploaded by Rap-Up of Lil Wayne portraying a boxer. Birdman as well as the Young Money crew (excluding Drake, Nicki Minaj, Tyga, Gudda Gudda and Mack Maine) make cameo appearances in the video. The video made premieres on MTV on March 3, 2011 and on BET's 106 & Park on March 4, 2011. The video (directed by Hype Williams) was inspired by the film Inception, with Lil Wayne and the Young Money Crew portraying several scenarios from the film and consists of numerous scenes which visualize many of the metaphors and similes Wayne says in the song.[10] As of January 23, 2012 the Explicit version of the video has received over 52 million views[10] on YouTube, while the clean version of the video has received above 2 million views.[11]